Malawi HC highlights untapped trade opportunities in African region

Highlighting Africa as one of the world's most promising untapped trade frontiers, Honorary Consul of Malawi in Karachi Abdullah Zaki urged the Pakistani business community to shift its focus beyond traditional export destinations and capitalize on the immense commercial opportunities available in Malawi and the wider African region

KARACHI, (APP - UrduPoint / Pakistan Point News - 7th Jul, 2026) Highlighting Africa as one of the world's most promising untapped trade frontiers, Honorary Consul of Malawi in Karachi Abdullah Zaki urged the Pakistani business community to shift its focus beyond traditional export destinations and capitalize on the immense commercial opportunities available in Malawi and the wider African region.

Abdullah Zaki was addressing a meeting at the Karachi Chamber of Commerce and Industry (KCCI), attended by Chairman Businessmen Group (BMG) Zubair Motiwala, Vice Chairman BMG Jawed Bilwani, President KCCI Rehan Hanif, senior leaders and a large number of business community representatives, said a statement issued here on Tuesday.

Abdullah Zaki stated that Africa, particularly Malawi, offers significantly higher profitability and enormous untapped potential and extraordinary profit margins could be ensured through bilateral commercial linkages with African countries and direct exports.

Pakistan's exports to Malawi recorded 7% growth during the past two years and exports of several Pakistani products, including bangles and jute products, had already commenced, he informed, adding that a substantial volume of goods originating from Pakistan and other South Asian countries are currently reaching Malawi through intermediary markets.

Encouraging the business community to actively explore new trade avenues, he assured to facilitate Pakistani exporters by providing market information, trade guidance and business connectivity.

Highlighting Pakistan's positive image in Malawi, Abdullah Zaki said the Pakistani business community has earned immense respect and a strong presence has significantly contributed to strengthening economic ties between the two countries.

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Chairman BMG Zubair Motiwala, speaking on the occasion, observed that Pakistan's total trade volume with Malawi stands US$11.8 million which remains far below its true potential as Malawi serves as an important gateway to Southern Africa and is heavily dependent on imports, making it an ideal destination for a wide range of Pakistani products.

He stressed that Pakistan must formulate a focused strategy to penetrate emerging African economies by carefully identifying products currently being imported by Malawi from other countries and replacing those suppliers with competitive Pakistani exports.

Meaningful trade expansion requires detailed research, sector-specific engagement and market intelligence, Motiwala stressed and urged the Honorary Consul to prepare comprehensive import mapping of Malawi so that Pakistani manufacturers and exporters could be directly connected with the country's import requirements.

He assured the Karachi Chamber's complete support in promoting stronger commercial relations between Pakistan and Malawi while congratulating the Government and people of Malawi on their National Day.

President KCCI Rehan Hanif, while describing Malawi as the "Warm Heart of Africa," observed that Africa remains one of the least explored yet most promising regions for Pakistani exporters. Malawi's strategic location, surrounded by Zambia, Tanzania and Mozambique, makes it an important regional trade hub despite being a landlocked country, he added.