Efforts afoot for Radio Pakistan's self reliance as revenues up Rs 1b per annum, says DG Radio Saeed Sheikh

MULTAN, (APP - UrduPoint / Pakistan Point News - 6th Jul, 2026) Director General Radio Pakistan Saeed Ahmed Sheikh said on Monday that Pakistan Broadcasting Corporation (PBC) was generating Rs 1 billion per annum through effective utilization of available resources and further strengthening revenue generation can help attain financial self reliance for the national broadcaster.

He was addressing the officials during visit to Radio Pakistan, Multan, during which he visited different sections of the Radio Multan office building.

Emphasizing the need for strengthening revenue generation, the Director General said, the management of Radio Pakistan was making concerted efforts to transform the organization into a financially sustainable institution.

During the visit, Saeed Sheikh reviewed the progress on the under-construction auditorium and directed the officials concerned to complete the remaining work within one month, keeping in view the importance of the project.

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He also visited the studio block where he inspected transmission facilities and reviewed the operational arrangements.

He said, Radio Pakistan was currently generating around Rs1 billion annually through the effective utilization of its available resources and added that efforts were continuing to optimize the organization's remaining assets and resources to further strengthen its financial position and meet operational expenditures.

The DG urged employees to play an active role in identifying and developing new revenue streams so that Radio Pakistan could further strengthen its financial stability.

He also said that an efficient and transparent mechanism had been introduced for pension payments, ensuring greater transparency, accountability and proficiency in the system.