South Punjab's purple treasure wasted

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APP June 29, 2026 Less than a minute read

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MULTAN:

Every summer, thousands of jamun trees across South Punjab bear abundant fruit, but much of the harvest never reaches consumers and instead falls to the ground and goes to waste.

From Multan and Khanewal to villages around Nawabpur, jamun remains one of the region's most overlooked fruits despite its nutritional and medicinal benefits.

A mango orchard owner, Muhammad Sadaqat, who has more than 100 jamun trees, said most of the fruit is consumed at home or shared with relatives, while the remainder perishes because there is no established market of the fruit in the area