Peshawar Zalmi Announces Lattafa Pakistan as its Official Partner for HBL PSL 11

Peshawar Zalmi, a premier franchise of the Pakistan Super League (PSL), is proud to announce a new partnership with Lattafa Pakistan ahead of HBL PSL 11. Under this collaboration, Latafa Pakistan’s logo will be placed prominently on the non-leading arm of Peshawar Zalmi’s official kits. Beyond cricket, this collaboration will elevate fan experiences while strengthening our joint commitment to Corporate Social Responsibility (CSR) through impactful youth development initiatives.

Lattafa is an internationally renowned brand known for its premium quality and commitment to excellence. With a strong global presence and a reputation for premium-quality products, this partnership with Peshawar Zalmi marks a strategic collaboration between two dynamic brands with a shared vision of growth, brand excellence and meaningful engagement with audiences across Pakistan and beyond.

Mr. Javed Afridi, Chairman Peshawar Zalmi, expressed his delight:

“Welcoming Lattafa Perfumes as our Official Partner marks a significant milestone for Peshawar Zalmi. Collaborating with a globally recognized brand reinforces our commitment to aligning with leading international brands that share our vision of excellence. We are proud to onboard such a distinguished partner, and together, we look forward to making #HBLPSL11 an unforgettable season for our fans and stakeholders alike.”

Mr. Taimoor Khan Afridi, CEO Lattafa Pakistan, shared his excitement:

“We are proud to partner with Peshawar Zalmi, a franchise that embodies passion, performance & resilience. This collaboration reflects Lattafa Perfumes’ commitment to excellence and our desire to connect with audiences who value confidence and distinction-both on and off the field.”

As PSL 11 approaches, this partnership promises exciting initiatives, exclusive fan engagement opportunities and impactful CSR activities, further strengthening the bond between Peshawar Zami and its loyal fans.

Founded in 2015, Peshawar Zalmi is the leading PSL franchise in terms of return on investment (ROI) to partner brands, according to Nielsen and YouGov Sport. Beyond cricket, the franchise actively engages in philanthropic initiatives through Zalmi Foundation focusing on youth development, education, gender equality, health & more.

Founded in 1980, Lattafa is a UAE-based global fragrance house known for its premium, innovative and high-quality scent collections. The brand represents luxury and craftsmanship in the fragrance industry, with an international presence spanning more than 120 countries and a vision to connect fragrance lovers worldwide through distinctive and elegant creations.